Video Village
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Privacy Policy

What data we collect, how we use it, and how you can control it.

Version 2.0 — May 27, 2026


Table of Contents

  • Overview
    • Products
    • Website and Account
    • Payments
    • Your Rights
  • Interpretation and Definitions
    • Interpretation
    • Definitions
  • Collection and Use of Personal Data
    • Data We Collect
      • Personal Data
      • Usage Data
      • Information Submitted via Support Channels
      • License and Registration Data
      • Content You Process Locally
      • Tracking Technologies and Cookies
    • Use of Personal Data
    • Retention of Personal Data
    • Transfers of Personal Data
    • Deletion of Personal Data
    • Disclosure of Personal Data
      • Business Transactions
      • Law Enforcement
      • Other Legal Requirements
    • Security of Personal Data
    • Data Breach Notification
  • Service Providers and Processing
    • Email Marketing
    • Payments
  • Regional and Regulatory Disclosures
    • GDPR
      • Legal Bases for Processing
      • International Transfers
      • Your GDPR Rights
      • Exercising GDPR Rights
      • Data Protection Contact
      • Service Provider Processing
    • California Privacy Notice (CCPA/CPRA)
      • Categories of Personal Information
      • Sources of Personal Information
      • Use of Personal Information
      • Disclosure of Personal Information
      • Sharing of Personal Information
      • Sale or Sharing of Personal Information
      • Retention of Personal Information
      • Personal Information of Minors Under 16
      • California Privacy Rights
      • Exercising California Privacy Rights
    • Do Not Track and Global Privacy Control
    • California Shine the Light
    • California Minor Users
  • Children’s Privacy
  • Links to Other Websites
  • Changes to This Privacy Policy
  • Contact Us

Overview

We prioritize your privacy by giving you control over your data. Here’s how we handle your information.

Products

  • For products that process content locally on Your own device, media, project files, and other content You process locally are not transmitted to Us as part of ordinary operation, license verification, analytics, or other background processes.
  • For products or features that require content to be uploaded to, stored on, or processed on Company-hosted systems, or if You voluntarily submit files or materials to Us, We may receive and process that content as described below.

Website and Account

  • We collect basic information like your name and email to manage your account.
  • We use analytics, error monitoring, and other services described below to improve our products.

Payments

  • Payments are processed by Paddle. We don’t store your payment card details.

Your Rights

  • You may request access to, correction of, or deletion of Your personal data by contacting Us, subject to identity verification and any legal exceptions described below.
  • We don’t sell your personal information.

Your use of the Service is governed by our Terms of Service. Your use of the Application is also governed by the License Agreement. This Privacy Policy is incorporated into those agreements by reference.

Interpretation and Definitions

Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

Unless otherwise defined in this Privacy Policy, capitalized terms have the meanings given in the Terms of Service. Where a term is defined in both this Privacy Policy and the Terms of Service, the definition in this Privacy Policy shall prevail for the purposes of this Privacy Policy.

For the purposes of this Privacy Policy:

  • “Account” means a unique account created for You to access our Service or parts of our Service.
  • “Affiliate” means an entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
  • “Application” means any software program, plugin, or tool provided by the Company and licensed to You, whether downloaded from the Company’s website, through an Application Store, or by any other means. Current Applications include, but are not limited to, Filmbox, Scatter, Screen, Lattice, and Rawzone. The Company may release additional Applications in the future, which shall also be governed by this Privacy Policy.
  • “Application Store” means any digital distribution service through which the Application may be made available, including but not limited to the Apple App Store, the Mac App Store, and any other platform or marketplace, whether current or future.
  • “Business”, for the purpose of CCPA/CPRA, refers to the Company as the legal entity that collects Consumers’ personal information and determines the purposes and means of the processing of Consumers’ personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers’ personal information, that does business in the State of California.
  • “CCPA” and/or “CPRA” refers to the California Consumer Privacy Act (the “CCPA”) as amended by the California Privacy Rights Act of 2020 (the “CPRA”).
  • “Company” (referred to as either “the Company”, “We”, “Us” or “Our” in this Privacy Policy) refers to Video Village, LLC, 1401 21st St Ste R, Sacramento, CA 95811. For the purposes of the GDPR, the Company is the Data Controller.
  • “Consumer”, for the purpose of the CCPA/CPRA, means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose.
  • “Cookies” are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • “Country” refers to the United States of America.
  • “Data Controller”, for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
  • “Device” means any device that can access the Service such as a computer, a cellphone or a digital tablet.
  • “Do Not Track” (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.
  • “GDPR” refers to EU General Data Protection Regulation.
  • “Personal Data” (or “Personal Information”) is any information that relates to an identified or identifiable individual. For the purposes of GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity. For the purposes of the CCPA/CPRA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You. We use “Personal Data” and “Personal Information” interchangeably unless a law uses a specific term.
  • “Service” (or “Services”) refers to the Application, the Website, the Company’s account and licensing features, support services, and any social, community, forum, feedback, or other online features provided by the Company.
  • “Service Provider” means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used. For the purposes of the GDPR, Service Providers are considered Data Processors.
  • “Usage Data” refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • “Website” refers to Video Village Website, accessible from https://videovillage.com/
  • “You” means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. Under GDPR, You can be referred to as the Data Subject or as the User as you are the individual using the Service.

Collection and Use of Personal Data

Data We Collect

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device’s unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit Our Service or when You access the Service by or through a mobile device.

Information Submitted via Support Channels

When You contact Us for support or other inquiries, We may collect and retain any information You voluntarily provide, including but not limited to Your name, email address, phone number, company or organization name, project details, screenshots, log files, media files, or other materials submitted in connection with Your request. This information is used to respond to Your inquiry, diagnose issues, and improve Our Service.

License and Registration Data

When You activate or register the Application, We collect information necessary to verify and manage Your license, including Your License Key, hardware identifiers, Device information, operating system, Application version, and activation status. This data is transmitted to our license server (license.videovillage.com) and is used to enforce license terms, prevent unauthorized use, and provide software updates. The Application does not access or transmit the content of Your media, project files, or other locally processed Content during license verification or any other background process.

Content You Process Locally

If You use an Application to process Content on Your own Device (such as media files, video, look-up tables, presets, or project files), that Content is not transmitted to the Company or its servers as part of the ordinary operation of that Application. We do not access, collect, or store locally processed Content unless You voluntarily submit it to Us, such as through support requests or other Service features.

If a Service, product, or feature requires Content to be uploaded to, stored on, or processed on Company-hosted systems, We may access, collect, transmit, store, and process that Content as reasonably necessary to provide, secure, maintain, support, enforce, and improve that Service, product, or feature, in each case as described in this Privacy Policy.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track activity on Our Service and store certain information. Tracking technologies We use may include browser cookies, local storage, referral or attribution parameters, beacons, tags, and scripts that help Us operate, analyze, attribute, secure, and improve Our Service.

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

Some parts of the Service use non-essential technologies for analytics, measurement, referral attribution, and related business purposes. The specific technologies and providers used on the Service may change over time. You can control or delete many cookies through Your browser or device settings, although doing so may affect how some parts of the Service function.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies
    • Type: Session Cookies or Persistent Cookies
    • Administered by: Us or Our Service Providers
    • Purpose: These Cookies are used to provide services available through the Website and related Services, maintain security, authenticate users, prevent fraud, and enable core functionality.
  • Functionality Cookies
    • Type: Persistent Cookies
    • Administered by: Us or Our Service Providers
    • Purpose: These Cookies help remember choices and settings associated with the Service and improve usability.
  • Analytics, Attribution, and Performance Cookies
    • Type: Persistent Cookies
    • Administered by: Us or Third Parties
    • Purpose: These technologies help Us understand how users interact with the Service, measure traffic, attribute referrals, preserve referral parameters, diagnose issues, and improve performance.

Use of Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with news, special offers, and general information about other goods, services and events which We offer that are similar to those that You have already purchased or inquired about unless You have opted not to receive such information.
  • To manage Your requests: To attend and manage Your requests to Us.
  • To verify and enforce licenses: To verify that Your use of the Application complies with Your license tier, to detect unauthorized use, and to enforce Our license terms.
  • For business transfers: We may use Your Personal Data to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, evaluating referral programs, and improving Our Service, products, services, and Your experience.

We may share Your Personal Data in the following situations:

  • With Service Providers: We may share Your Personal Data with Service Providers to monitor and analyze the use of our Service, for payment processing, to contact You.
  • With developers or licensors of third-party or partner applications: If You purchase, activate, use, or request support for an Application identified on the applicable product, checkout, or order page as a third-party or partner application, We may share purchase, account, license, activation, and support data with the applicable developer or licensor as reasonably necessary to sell, deliver, support, and enforce that Application and its license terms.
  • For business transfers: We may share or transfer Your Personal Data in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your Personal Data with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With other users: If Our Service offers public areas, when You share Personal Data or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your Personal Data for any other purpose with Your consent.

Retention of Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if We are required to retain Your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Where possible, We apply shorter retention periods and/or reduce identifiability by deleting, aggregating, or anonymizing data. Unless otherwise stated, the retention practices below are general guidelines and We may delete or anonymize data sooner when it is no longer needed for the relevant purpose. Actual retention may vary due to technical limitations (such as backup cycles and system architecture), legal holds, ongoing disputes, regulatory requirements, or other lawful reasons. We apply different retention practices to different categories of Personal Data based on the purpose of processing and legal obligations:

  • Account Information — User Accounts: retained for the duration of your account relationship and as reasonably necessary thereafter to handle post-termination issues, resolve disputes, comply with legal obligations, and enforce Our agreements.
  • Customer Support Data — Support tickets and correspondence: retained as reasonably necessary to resolve follow-up inquiries, track service quality, train staff, maintain support history, and establish, exercise, or defend legal claims.
  • Usage Data — Website analytics data (cookies, IP addresses, device identifiers), Application usage statistics, and server logs (IP addresses, access times): retained as reasonably necessary to analyze trends, understand feature adoption, improve the Service, monitor security, troubleshoot issues, prevent fraud or abuse, and comply with legal obligations.
  • License and Registration Data — License entitlement records, activation history, and registration data: retained for the duration of Your license and as reasonably necessary thereafter to verify entitlement, provide support, facilitate license transfers or upgrades, maintain records associated with perpetual licenses, and prevent unauthorized use. Hardware identifiers used for device registration, fraud prevention, and license enforcement may be retained for as long as reasonably necessary for those purposes and may thereafter be deleted, archived, or stored in a reduced or pseudonymized form where appropriate. If You request deletion of this data under applicable law (such as GDPR or CCPA/CPRA), We will honor Your request, which may result in the inability to verify or restore Your license.
  • Marketing Data — Email Marketing: retained until you unsubscribe or as reasonably necessary based on Your consent, engagement, and Our legitimate business needs, subject to applicable law.
  • Financial and Transaction Data — Payment information: credit/debit card details are not stored on Our servers; they are processed by our Payment Service Providers. We retain transaction records (invoice details, purchase history, amounts) for up to 10 years from the date of transaction to comply with tax laws and financial regulations. Billing and invoice records: up to 10 years to meet accounting and tax compliance requirements.

Usage Data is retained in accordance with the retention practices described above and may be retained where necessary for security, fraud prevention, or legal compliance.

We may retain Personal Data beyond these general retention practices for different reasons:

  • Legal obligation: We are required by law to retain specific data (e.g., financial records for tax authorities).
  • Legal claims: Data is necessary to establish, exercise, or defend legal claims.
  • Your explicit request: You ask Us to retain specific information.
  • Technical limitations: Data exists in backup systems that are scheduled for routine deletion.

You may request information about how long We will retain Your Personal Data by contacting Us.

When retention periods expire, We securely delete or anonymize Personal Data according to the following procedures:

  • Deletion: Personal Data is removed from Our systems and no longer actively processed.
  • Backup retention: Residual copies may remain in encrypted backups for a limited period consistent with our backup retention schedule and are not restored except where necessary for security, disaster recovery, or legal compliance.
  • Anonymization: In some cases, We convert Personal Data into anonymous statistical data that cannot be linked back to You. This anonymized data may be retained indefinitely for research and analytics.

Transfers of Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Where required by applicable law, We take steps intended to protect Personal Data when it is transferred across jurisdictions, including by using safeguards recognized under applicable law where appropriate. We also take reasonable measures designed to help protect Personal Data in accordance with this Privacy Policy and applicable law.

Deletion of Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if You have one, and visiting the account settings section that allows You to manage Your personal information. You may also contact Us to request access to, correct, or delete any Personal Data that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. Where required by applicable law, We will provide notice regarding the transfer of Your Personal Data and any resulting material change in the privacy terms that apply to it.

Law Enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other Legal Requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially reasonable means to protect Your Personal Data, We cannot guarantee its absolute security.

Data Breach Notification

In the event of a data breach that affects Your Personal Data, We will notify You and any applicable regulatory authorities as required by applicable law, including in accordance with Articles 33 and 34 of the GDPR for users in the European Union or European Economic Area, and in accordance with applicable state data breach notification laws for users in California and other US jurisdictions.


Service Providers and Processing

We use third-party Service Providers to help operate, analyze, improve, and secure Our Service. These providers may have access to Your Personal Data and process it on Our behalf in accordance with their own privacy policies. The specific providers and technologies used on the Service may change over time.

Current categories of Service Providers and representative providers include:

  • Analytics and Attribution — We use third-party services for analytics, measurement, attribution, and performance monitoring.
  • Error Monitoring — We use third-party services to monitor application errors and performance.
  • Customer Support — We use third-party services to manage customer support inquiries.
  • Forms — We may use third-party services for embedded forms and surveys.
  • Transactional Email — We use third-party services to deliver transactional emails.
  • Security — We use third-party services for bot detection and abuse prevention.
  • Email Marketing — We may use third-party services to manage and send marketing emails.
  • Payments — Payments are processed by third-party payment processors (see the “Payments” section below).

You may contact Us at support@videovillage.com to request a current list of Service Providers and links to their privacy policies. You can control or delete many tracking technologies through Your browser or device settings, although doing so may affect how some parts of the Service function.

Email Marketing

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us.

Payments

We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors).

We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.


Regional and Regulatory Disclosures

GDPR

Legal Bases for Processing

We process Personal Data only where We have a valid legal basis under applicable law. Depending on the circumstances, this may include Your consent, the performance of a contract with You, compliance with a legal obligation, the protection of vital interests, or Our legitimate interests, in each case as permitted by the GDPR or other applicable data protection law.

You may contact Us to request information about the specific legal basis that applies to a particular processing activity.

International Transfers

We may transfer, store, and process Personal Data in countries other than the country in which You are located, including countries outside the European Economic Area (“EEA”) and the United Kingdom (“UK”), where data protection laws may differ.

Where we transfer Personal Data outside the EEA/UK to countries that may not provide the same level of data protection, We may rely on safeguards or other transfer mechanisms recognized under applicable law, as appropriate to the relevant transfer.

We transfer Personal Data internationally only as needed to provide the Service and to work with our Service Providers (for example, hosting, analytics, and email delivery). You may contact Us using the details in the “Contact Us” section of Our Privacy Policy to request general information about our international transfer practices and the protections that may apply to a particular transfer.

Your GDPR Rights

The Company undertakes to respect the confidentiality of Your Personal Data and to facilitate the exercise of Your rights in accordance with applicable law.

You have the right under this Privacy Policy, and by law if You are within the EU, to:

  • Request access to Your Personal Data. The right to access, update or delete the information We have on You. Whenever made possible, you can access, update or request deletion of Your Personal Data directly within Your Account settings section. If you are unable to perform these actions yourself, please contact Us to assist You. This also enables You to receive a copy of the Personal Data We hold about You.
  • Request restriction of processing. You have the right to ask Us to restrict processing of Your Personal Data in certain circumstances (for example, while We verify accuracy or consider an objection).
  • Request correction of the Personal Data that We hold about You. You have the right to have any incomplete or inaccurate information We hold about You corrected.
  • Object to processing of Your Personal Data. This right exists where We are relying on a legitimate interest as the legal basis for Our processing and there is something about Your particular situation, which makes You want to object to our processing of Your Personal Data on this ground. You also have the right to object where We are processing Your Personal Data for direct marketing purposes.
  • Request erasure of Your Personal Data. You have the right to ask Us to delete or remove Personal Data when there is no good reason for Us to continue processing it.
  • Request the transfer of Your Personal Data. We will provide to You, or to a third-party You have chosen, Your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which You initially provided consent for Us to use or where We used the information to perform a contract with You.
  • Withdraw Your consent. You have the right to withdraw Your consent on using your Personal Data. If You withdraw Your consent, We may not be able to provide You with access to certain specific functionalities of the Service.

Exercising GDPR Rights

You may exercise Your rights of access, rectification, cancellation and opposition by contacting Us. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to respond to You as soon as possible. We generally respond within one month, and may extend by two further months where necessary, in accordance with applicable law.

You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. For more information, if You are in the European Economic Area (EEA), please contact Your local data protection authority in the EEA.

Data Protection Contact

For any data protection inquiries, including questions about Your rights under the GDPR, CCPA/CPRA, or other applicable privacy laws, You may contact Us at support@videovillage.com. We will respond to inquiries and, where applicable, coordinate any required data protection arrangements.

Service Provider Processing

Where appropriate or required by applicable law, We may use contractual or other measures with Service Providers that process Personal Data on Our behalf. You may contact Us at support@videovillage.com to request general information about Our data processing arrangements.


California Privacy Notice (CCPA/CPRA)

This privacy notice section for California residents supplements the information contained in Our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.

Categories of Personal Information

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Device. The following is a list of categories of personal information which We may collect or may have been collected from California residents within the last twelve (12) months.

Please note that the categories and examples provided in the list below are those defined in the CCPA/CPRA. This does not mean that all examples of that category of personal information were in fact collected by Us, but reflects our good faith belief to the best of Our knowledge that some of that information from the applicable category may be and may have been collected. For example, certain categories of Personal Information would only be collected if You provided such personal information directly to Us.

  • Category A: Identifiers. Examples: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, passport number, or other similar identifiers. Collected: Yes.
  • Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). Examples: A name, address, telephone number, billing address, and certain transaction or payment-related records. We do not collect every example listed in this statutory category. Collected: Yes.
  • Category C: Protected classification characteristics under California or federal law. Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). Collected: No.
  • Category D: Commercial information. Examples: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. Collected: Yes.
  • Category E: Biometric information. Examples: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. Collected: No.
  • Category F: Internet or other similar network activity. Examples: Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. Collected: Yes.
  • Category G: Geolocation data. Examples: Approximate physical location, physical location or movements. Collected: No.
  • Category H: Sensory data. Examples: Audio, electronic, visual, thermal, olfactory, or similar information. Collected: No.
  • Category I: Professional or employment-related information. Examples: Current or past job history or performance evaluations. Collected: No.
  • Category J: Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). Examples: Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. Collected: No.
  • Category K: Inferences drawn from other personal information. Examples: Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. Collected: No.
  • Category L: Sensitive personal information. Examples: Government-issued identifying numbers, financial account details, genetic data, precise geolocation, race or ethnicity, religious or philosophical beliefs, union membership, mail, email, text messages, biometric data, health data, and sexual orientation or sex life. Collected: No, except to the extent You voluntarily include such information in materials You send to Us, such as support submissions or correspondence.

Under CCPA/CPRA, Personal Information does not include:

  • Publicly available information from government records
  • Deidentified or aggregated consumer information
  • Information excluded from the CCPA/CPRA’s scope, such as:
    • Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data
    • Personal Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994

Sources of Personal Information

We obtain the categories of personal information listed above from the following categories of sources:

  • Directly from You. For example, from the forms You complete on our Service, preferences You express or provide through our Service, or from Your purchases on our Service.
  • Indirectly from You. For example, from observing Your activity on our Service.
  • Automatically from You. For example, through cookies We or our Service Providers set on Your Device as You navigate through our Service, or through license activation and registration data transmitted by the Application.
  • From Service Providers. For example, third-party vendors to monitor and analyze the use of our Service, third-party vendors for payment processing, or other third-party vendors that We use to provide the Service to You.

Use of Personal Information

We may use or disclose personal information We collect for “business purposes” or “commercial purposes” (as defined under the CCPA/CPRA), which may include the following examples:

  • To operate our Service and provide You with Our Service.
  • To provide You with support and to respond to Your inquiries, including to investigate and address Your concerns and monitor and improve our Service.
  • To fulfill or meet the reason You provided the information. For example, if You share Your contact information to ask a question about our Service, We will use that personal information to respond to Your inquiry. If You provide Your personal information to purchase a product or service, We will use that information to process Your payment and facilitate delivery.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to You when collecting Your personal information or as otherwise set forth in the CCPA/CPRA.
  • For internal administrative and auditing purposes.
  • To detect security incidents and protect against malicious, deceptive, fraudulent or illegal activity, including, when necessary, to prosecute those responsible for such activities.
  • To verify and enforce software licenses.
  • Other purposes consistent with the context in which the information was collected, or as otherwise disclosed to You at the time of collection.

Please note that the examples provided above are illustrative and not intended to be exhaustive. For more details on how we use this information, please refer to the “Use of Personal Data” section above.

If We decide to collect additional categories of personal information or use the personal information We collected for materially different, unrelated, or incompatible purposes, We will update this Privacy Policy.

Disclosure of Personal Information

We may use or disclose and may have used or disclosed in the last twelve (12) months the following categories of personal information for business or commercial purposes:

  • Category A: Identifiers
  • Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
  • Category D: Commercial information
  • Category F: Internet or other similar network activity

Please note that the categories listed above are those defined in the CCPA/CPRA. This does not mean that all examples of that category of personal information were in fact disclosed, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been disclosed.

When We disclose Personal Information for a business purpose or a commercial purpose, We enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

Sharing of Personal Information

We may share, and have shared in the last twelve (12) months, Your personal information identified in the above categories with the following categories of third parties:

  • Service Providers
  • Payment processors
  • Our affiliates
  • Third-party vendors to whom You or Your agents authorize Us to disclose Your personal information in connection with products or services We provide to You

Sale or Sharing of Personal Information

We do not sell Personal Information for monetary consideration. We may disclose Personal Information to Service Providers and other third parties as described in this Privacy Policy for the business and commercial purposes identified above. To the extent any such disclosure constitutes a “sale” or “sharing” under the CCPA/CPRA, We will provide any notices and opt-out mechanisms required by applicable law.

Retention of Personal Information

We retain California residents’ Personal Information for as long as reasonably necessary to achieve the purposes described in this Privacy Policy (including the purposes disclosed in this CCPA/CPRA notice), taking into account: (i) how long we need the information to provide and maintain the Service and Your Account; (ii) whether You have requested deletion (subject to applicable exceptions); (iii) Our legal, tax, accounting, and regulatory obligations; (iv) security, fraud prevention, and abuse monitoring needs; and (v) the time periods needed to resolve disputes and enforce Our agreements.

Specific retention periods for major data categories are described in the “Retention of Personal Data” section of this Privacy Policy, and We may retain certain information longer where required or permitted by law (for example, to comply with recordkeeping obligations or to establish, exercise, or defend legal claims).

Personal Information of Minors Under 16

We do not knowingly collect personal information from minors under the age of 16 through our Service, although certain third party websites that we link to may do so. These third-party websites have their own terms of use and privacy policies and We encourage parents and legal guardians to monitor their children’s Internet usage and instruct their children to never provide information on other websites without their permission.

We do not knowingly sell or share the Personal Information of Consumers We actually know are less than 16 years of age.

If You have reason to believe that a child under the age of 16 has provided Us with personal information, please contact Us with sufficient detail to enable Us to delete that information.

California Privacy Rights

The CCPA/CPRA provides California residents with specific rights regarding their personal information. If You are a resident of California, You have the following rights:

  • The right to notice. You have the right to be notified which categories of Personal Information are being collected and the purposes for which the Personal Information is being used.
  • The right to know/access. Under CCPA/CPRA, You have the right to request that We disclose information to You about Our collection, use, sale, disclosure for business purposes and share of personal information. Once We receive and confirm Your request, We will disclose to You:
    • The categories of personal information We collected about You
    • The categories of sources for the personal information We collected about You
    • Our business or commercial purposes for collecting or selling that personal information
    • The categories of third parties with whom We share that personal information
    • The specific pieces of personal information We collected about You
    • If we sold Your personal information or disclosed Your personal information for a business purpose, We will disclose to You:
      • The categories of personal information categories sold
      • The categories of personal information categories disclosed
  • The right to say no to the sale or sharing of Personal Information (opt-out). If We sell or share Personal Information in a manner that gives rise to this right under applicable law, You would have the right to direct Us not to do so. If We determine that Our practices give rise to California opt-out rights, We will provide any notices and opt-out methods required by applicable law.
  • The right to correct Personal Information. You have the right to correct or rectify any inaccurate personal information about You that We collected. Once We receive and confirm Your request, We will use commercially reasonable efforts to correct (and direct our Service Providers to correct) Your personal information, unless an exception applies.
  • The right to limit use and disclosure of sensitive Personal Information. If We ever use or disclose sensitive personal information in a manner that gives rise to this right under applicable law, You would have the right to request that We limit that use or disclosure. We do not currently use or disclose sensitive personal information in a manner that triggers a separate right-to-limit mechanism under the CCPA/CPRA.
  • The right to delete Personal Information. You have the right to request the deletion of Your Personal Information under certain circumstances, subject to certain exceptions. Once We receive and confirm Your request, We will delete (and direct Our Service Providers to delete) Your personal information from our records, unless an exception applies. We may deny Your deletion request if retaining the information is necessary for Us or Our Service Providers to:
    • Complete the transaction for which We collected the personal information, provide a good or service that You requested, take actions reasonably anticipated within the context of our ongoing business relationship with You, or otherwise perform our contract with You.
    • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
    • Debug products to identify and repair errors that impair existing intended functionality.
    • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
    • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.).
    • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if You previously provided informed consent.
    • Enable solely internal uses that are reasonably aligned with consumer expectations based on Your relationship with Us.
    • Comply with a legal obligation.
    • Make other internal and lawful uses of that information that are compatible with the context in which You provided it.
  • The right not to be discriminated against. You have the right not to be discriminated against for exercising any of Your consumer’s rights, including by:
    • Denying goods or services to You
    • Charging different prices or rates for goods or services, including the use of discounts or other benefits or imposing penalties
    • Providing a different level or quality of goods or services to You
    • Suggesting that You will receive a different price or rate for goods or services or a different level or quality of goods or services

Exercising California Privacy Rights

Additionally, in order to exercise any of Your rights under the CCPA/CPRA, and if You are a California resident, You can contact Us:

  • By email: support@videovillage.com

Only You, or a person registered with the California Secretary of State that You authorize to act on Your behalf, may make a verifiable request related to Your personal information.

Your request to Us must:

  • Provide sufficient information that allows Us to reasonably verify You are the person about whom We collected Personal Information or an authorized representative
  • Describe Your request with sufficient detail that allows Us to properly understand, evaluate, and respond to it

We cannot respond to Your request or provide You with the required information if We cannot:

  • Verify Your identity or authority to make the request
  • And confirm that the personal information relates to You

We will disclose and deliver the required information free of charge within 45 days of receiving Your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonably necessary and with prior notice.

Any disclosures We provide will only cover the 12-month period preceding the verifiable request’s receipt.

For data portability requests, We will select a format to provide Your personal information that is readily usable and should allow You to transmit the information from one entity to another entity without hindrance.

Do Not Track and Global Privacy Control

Our Service does not respond to Do Not Track (DNT) browser signals, as there is no industry-standard protocol for DNT.

We honor Global Privacy Control (GPC) signals as required by applicable law, including the CCPA/CPRA. When We detect a valid GPC signal from Your browser, We treat it as a request to opt out of any “sale” or “sharing” of Personal Information (as those terms are defined under applicable law) associated with that browser. You can enable GPC by visiting the preferences or settings page of a supported web browser or browser extension.


California Shine the Light

Under California Civil Code Section 1798 (California’s Shine the Light law), California residents with an established business relationship with Us can request information once a year about sharing their Personal Data with third parties for the third parties’ direct marketing purposes. Based on Our current understanding of Our practices, We do not knowingly disclose Personal Data to third parties for their own direct marketing purposes.

If you’d like to request more information under the California Shine the Light law, and if You are a California resident, You can contact Us using the contact information provided below.


California Minor Users

California Business and Professions Code Section 22581 allows California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.

To request removal of such data, and if You are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your Account.

Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.


Children’s Privacy

Our Service does not address anyone under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 16 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.


Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.


Changes to This Privacy Policy

The Company reserves the right, at its sole discretion, to modify or replace this Privacy Policy at any time. If a revision is material we will provide at least 30 days’ notice prior to any new terms taking effect. What constitutes a material change will be determined at the sole discretion of the Company.

By continuing to access or use the Service after any revisions become effective, You agree to be bound by the revised Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.


Contact Us

If you have any questions about this Privacy Policy, You can contact us by email at support@videovillage.com.

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    Greg Cotten & Andrew Finch & Wil Gieseler
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